About Gear West



Message from Jan & Brian

Owners, Gear West

Welcome to Gear West, your independent retail sports campus, located twenty minutes west of Minneapolis in Long Lake, Minnesota. We (Jan and Brian) started Gear West 25 years ago because of our passion for skiing and triathlons. In 1992, Gear West was started in a 500sq ft space behind Domino’s Pizza in Long Lake. We ate a lot of pizza mistakes.


Since the early ‘90s we have worked hard, and with the support of you, our loyal customers, we have grown into one of Minnesota's premier specialty sports businesses. Our 15,000 square foot main store, Gear West Cross Country Ski and Run, offers the largest selection of cross country skis and equipment in the United States as well as running shoes, apparel, accessories, and services such as gait analysis and weekly PT clinics with a local physician. Our second location (just 100 feet away, across the Gear West conifer garden), Gear West Adrenaline, carries an eclectic mix of casual clothing, alpine and snowboarding equipment, soccer and lacrosse gear, and skate/long boards. Finally, Gear West Bike and Triathlon, also connected (literally, we blasted a hole through the wall) to Gear West Cross Country Ski and Run, is known throughout the triathlon community as the specialty store for triathlon equipment and performance bikes.


All of our athletic specialties were born from our passion for sport, our knowledge of boot and shoe fit, and our pride in giving the BEST service we can to all who walk in our doors. Our employees represent racers, tourers, joggers, skiers, parents… and we enjoy helping you enjoy your sport. Everyone here is constantly learning about and testing new equipment- what works, how it works, and when you might want to use it. This testing occurs on the snow, roads, and trails because we love these sports, and because it lets us best show you how to reach your goals in the most fun way possible. After all, we've built our success on word of mouth, and that only works if we are sincere and good.


At Gear West, community is one of our primary values. Gear West exists and continues to grow due to the phenomenal support of our loyal and local Midwest customers. In turn, we support you, your children, and your causes. Local sports teams, clubs, fundraisers, and events, including the American Birkebeiner Foundation, the Loppet Foundation, the Mora Vasaloppet, XC United, the Courage Center, the MORE foundation for used shoes, hundreds of local silent actions, and more are supported by Gear West. Local businesses give back above and beyond the taxes they pay and the persons they hire. They are a vibrant fabric of the community and their existence supports so much more than most people recognize.


Questions or comments? Please call (952-473-0377) or email us with questions.  We thank you for your continued business and friendship and we are here to support your athletic dreams – for your kids and for you.




Jan Guenther, Brian Knutson, and the entire staff